Description
There are many books on strategy. The specific purpose of this book is to give a concise and portable guide to the essential elements of successful strategy, which are developed more fully in Strategy: A Step by Step Approach to the Development and Presentation of World Class Business Strategy by Mark Daniell. The readers will be able to improve the quality and content of their own strategies--and the results achieved.

Author Bio
MARK DANIELL is Chairman of The Cuscaden Group.

Table of contents
Introduction * PART I: HISTORY AND OVERVIEW * Lessons from the Past * Phases of Strategy * Lessons for the Future * PART II: PRINCIPLES OF THE NEW PARADIGM * Sharpening Your Focus * Responsibility and Engagement * Leadership and Organization * The Next Step: Developing Your Own Strategy * Epilogue

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