Description
This book provides a step-by-step approach to all of the essential elements of strategy. It outlines a 28-step approach, with a 30+ slide strategy presentation. By following the examples in the book the reader will be able to construct a world-class strategy and to present it in an effective and thoughtful manner. The approach integrates diagnosis, design, strategic plan and implementation in one seamless flow of insight and action.

Author Bio
Mark Daniell is Chairman of The Cuscaden Group Pts. Ltd. He was previously Managing Director of Bain & Company (Asia) Inc. and has worked from Bain offices in Boston, London, Moscow, Singapore and Zurich.

Table of contents
Statement of Purpose * BOOK I: RECOVERING THE LOST ART OF STRATEGY * The Evolution of Business Strategy * Principles of the New Paradigm * Resetting Priorities * Mastering the Growth Challenge * Integrating Strategy and Responsibility * An Alternative Model of Organization * A New Model of Leadership * BOOK II: DEVELOPING YOUR OWN WORLD CLASS STRATEGY * Shared Elements of Winning Strategies * The Process of Strategy * Content Phase I: Diagnosis * Content Phase II: Design * Content Phase III: Strategic Plan * Content Phase IV: Implementation * Getting Started on Your Own Strategy

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